PARTNERS AND THE ROLE THEY PLAY IN MOTORSPORT
- Farm Coastal Media
- Apr 29, 2024
- 4 min read
Updated: May 8, 2024
Sponsors are more than just the dollars they invest into a team, athlete or event.
They are partners you grow with, build with and succeed together with the view of longevity, retention, good communication and the ability to continue to adapt to current markets and climates - this is the key to a successful partnership.
Motorsport and brand partnerships go way back to 1968, when Team Gunston became the first Formula One team to implement sponsorship brands as a livery on their Brabham car, which privately entered for John Love in orange, brown and gold colours of Gunston cigarettes in the first race of the 1968 season, the 1968 South African Grand Prix, on 1 January. A time well before social media platforms, and the tools we have today to produce content and exposure.
Over the years branding, sponsorship and the relationships have evolved.
What an era we live now, with social media, the tools of sharing, creating reels, posts, websites, blogs and the traditional car livery, tv and mainstream media we know and love today.
How much we as teams can offer our sponsors with so many avenues.
Here at TGR it's not just about how much we can grab of footage at the track, in the pits on race weekends, it's about connecting with our sponsors and providing as much branding and follower exposure to the business/ brand as we possibly can.
The longer we can work with a brand the better the foundations, we get to grow and nurture the relationship providing a stronger connection not just with what we can provide but with our followers, our loyal base in turn becomes our sponsors loyal following.
The partnership becomes lucrative in so many ways.
Anything of worth takes time, just like our drivers have to master a race track, a set up and their craft, we also expect the same from our partners and what we offer them.
One key reason brands become sponsors in Motorsport, is to make use of the emotional relationship fans have with the sport; thus, making them more likely to purchase their products, or use a services promoted by teams within the codes they love.
It becomes a well trusted referral source.
At TGR we choose partners that become part of our team and journey, ones that we can help support their brands while they help keep our Team on track and at the pointy end of the field.
Rissman Property is one of those very important brands to us, the teams naming right sponsor for round , a brand in a league of their own in their field.
The Rissman, along with the TGR team pride themselves on delivery, their industry knowledge and their team.
They put the work and the training in to be at the top of their game and is exactly why the partnership works.
Partnerships in Motorsport are successful when both equally receive and see value to the said "deal" putting a brand on to our car isn't just about banking the cheque, for us the day that handshake is made is the day the work starts.
Its Tyler's job to steer that car, communicate with the engineers and mechanics and have good days on the track but there is a team behind TG, behind the mechanics and all the track tech stuff, there is a team making sure all the money shots have been grabbed, all the angles have been shot and the press releases are written, the reels are made, the shout outs are done, the followers are updated and the list goes on.
We are excited about what is coming over coming days, weeks, months and the year for Tyler Greenbury Racing.
Sponsor shout outs
Driver and team profiles
Behind the scenes
Updates
Workshops
Corporate events
And so much more ..
We are a team that will keep on evolving and growing with all those that choose to grow with us.
Rissman Property are a team that know the New Farm, Newstead and Tenerife area, they are experts in their field and we would love it if you jump over and give them a like on their socials and keep them in mind for all your property needs.
If you are in business and looking for that little something that sets you aside from your competitors or just looking for that edge, get in touch we may have something that works within your budget that gets you involved and being part of a cool team that will go over and above to have you on board, you also be part of keeping Motorsport healthy in Australia and grid's full.
Thank you to all sponsors of Motorsport out there not just our team; you are so appreciated and the reason why events are able to run, cars circulating and we get to go racing and do what we love.
There is something about race week, race weekends, race day... The sound of engines, the lights going out and the roar of race cars off the start line and down the straight.
The smell of fumes, the echoing in pit lane, smiles on kids faces, and the cheer of a crowd, there isn't a greater feeling.
Thank you to you all those that sponsor and support, you are our heroes in this world of Motorsport.
Team TGR
For Media and Partnership enquiries | media@farmcoastal.com.au
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