WHY WE DON'T DRINK - and why that is a strength in Business

In an industry often fuelled by late nights, long lunches, and “networking drinks,” our approach might feel a little different.

Both business partners here at Farm Coastal, don’t drink alcohol — not as a trend, not as a phase, and not as a judgment on anyone else. It’s simply a conscious choice that aligns with how we work, how we think, and how we show up for ourselves and our clients.

And surprisingly? It’s become one of our biggest strengths, 7 years on for Hayley and 4 years on for Maddie, so it really isnt just a phase.

Clear Minds, Better Decisions

Social media management, content creation, and strategic marketing aren’t just creative — they’re analytical, fast-moving, and detail-driven.

Not drinking means:

• Clear thinking, every day

• Faster decision-making

• Fewer mistakes and better follow-through

• Consistency in energy and output

• Stronger systems and consistency

When your brand, ad spend, and online presence are in our hands, clarity matters.

Reliability Isn’t Sexy — But It’s Powerful

We don’t miss deadlines.

We don’t forget conversations.

We don’t need “recovery days.”

Our clients trust us because we show up the same way every time — focused, prepared, and responsive. Whether it’s content planning, campaign launches, blog writing, or managing multiple platforms, consistency is everything. Even our 3am starts to be on site some days are not frowned upon.

Health-Focused Values Align With Many of Our Clients

A large portion of our clients are:

• Trades and construction businesses

• Property, Finance and development brands

• Wellness, fitness, and lifestyle businesses

• Founders who value balance and longevity

Not drinking aligns naturally with businesses that prioritise:

• Performance

• Discipline

• Long-term growth

• Sustainable work habits

We don’t just market healthy, active, professional brands — we live those values ourselves.

Professional Relationships Without the Pressure

Great business relationships don’t need alcohol.

We connect with clients through:

• Strategy sessions

• On-site content days

• Clear communication

• Mutual respect and trust

• Amazing lunches focused on the sweet treat instead HAHA

This creates partnerships that are professional, grounded, and built for the long term — not just a quick campaign. We get to know you and your business - that is where the real magic happens.

More Energy for Creativity and Growth

When your lifestyle supports your work, creativity thrives.

Not drinking allows us to:

• Train, move, and stay active

• Stay sharp during busy periods

• Bring fresh ideas to the table

• Build businesses we’re proud of — without burnout

That energy goes directly back into our clients’ content, campaigns, results and our UNREAL LIFESTYLE.

It’s Not About Alcohol — It’s About Alignment

We’re not here to tell anyone how to live.

We’re here to run a business that reflects who we are.

For us, that means:

• Integrity

• Clarity

• Consistency

• Performance

• Energy

And for our clients, it means working with a team that is switched on, dependable, and genuinely invested in their growth.

If you are keen to see how we can support your business and growth, reach out.

media@farmcoastal.com.au

www.farmcoastal.com.au

Livin

Maddie & Hayles